The automaker announced today that the model, which starts at $49,900, has begun initial Stateside deliveries. Land Rover officially announced that deliveries of the 2020 Defender have begun in the United States. The news marks both the return of a bygone era and the beginning of a, hopefully, bright future for the storied automaker.
Launched in 1948, Land Rover was Britain’s first mass-produced four-wheel drive vehicle with doors made for civilian use, and the chunky olive drab contraption quickly established a reputation for invincibility on every continent north of Antarctica.
An archaic automotive relic long before the last example rolled off the line, it nonetheless proved its mettle in the most inhospitable terrain, establishing Land Rover as a benchmark for long-lived durability. It was replaced by the Defender series in 1983, which soldiered on until 1997 in the US and 2016 worldwide. Today, the early Land Rovers have a fan club as dedicated as that of any sports car.