One of the key selling points of the Tesla Cybertruck is its very reasonable $39,900 base price. While its radical styling isn’t for everyone, particularly traditional pickup truck buyers, Tesla has had no problems acquiring hundreds of thousands of pre-orders. As of last February, there were well over half a million orders. Late last month that figure reached 622,000 orders. Only a $100 refundable deposit is required, so it’s not for certain whether all of these early orders will become actual sales. However, those who are proceeding with orders are spending big-time on options.
According to a data crowdsource analysis conducted by Cybertruck Talk, which consisted of more than 1,800 members of the community forum who have placed orders, the average transaction price comes to $62,554. In other words, that’s over $20,000 worth of options being tacked on. What are these Cybertruck customers spending more on, precisely?
For starters, it appears a majority have selected the $7,000 full self-driving option, and many are also ponying up the cash for the Tri-Motor as well. The base price for the Dual Motor is $49,900 and Tri-Motor is $69,900. But once that full self-driving factor comes into play, the average transaction price for the Single Motor reaches $44,012, $54,446 for the Dual, and $75,448 for the Tri.
Nearly 80 percent of those surveyed opted for the Tri-Motor with full self-driving, followed by almost 65 percent selecting the Dual-Motor and 59 percent sticking with the standard Single Motor. Assuming this data is more or less accurate, these high prices should come as no surprise. Tesla customers have a history of spending thousands above base prices in order to have more desirable features.